The sweet smell of King Digital's Candy Crush success

Screenshot of Candy Crush Saga logo from King Digital Entertainment PLC, on February 19, 2014.
Screenshot of Candy Crush Saga logo from King Digital Entertainment PLC, on February 19, 2014. King Digital Entertainment

Look up from your phones, everybody.

The maker of the highly addictive puzzle game Candy Crush Saga goes public Wednesday. King Digital Entertainment racked up $1.8 billion in sales last year, largely using a "freemium" business model—when you download a game for free, but spend on extras inside the game.

Analysts say King Digital's success comes from marrying good data analytics – understanding when casual gamers spend and why – with good game development.

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